Introduction
Contents
360 Camera Statistics: The growing popularity of social media influencers, as well as AR and VR video gaming, and the creation of content using 360 cameras, are the reasons for this trend. With a 360-degree camera, users can capture large photographs or videos without having to move the camera from one side to another. Similar to how a CCTV camera can capture an entire scene and everything around it, these cameras offer the same capability.
The market is predicted to reach USD 8 billion in revenues within a short time due to increasing demand. Let’s examine the significance of this 360-camera statistic regarding the size of the market over the next decade.
What is a 360 Camera?
A camera that can shoot in 360 directions at once is called a 360 camera. This camera is prominently famous for virtual reality uses. The Insta360 X3 has two lenses over 180°, which is half of 360°. This technique allows capturing high-quality seamless photos or videos. In short, 360 camera can record photos or videos in such a way that it feels as if you were present in that place.
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- 360-degree cameras capture views in all directions at once.
- These cameras are equipped with multiple lenses that combine their footage into one spherical video.
- The Global 360-Degree Camera Market is projected to reach around USD 8 billion by 2032.
- Growing from USD 1.3 billion in 2023, with an expected CAGR of 22.50% during the forecast period from 2023 to 2032.
- 360-degree cameras are typically more affordable and easier to use, making them accessible to a wide audience.
- Larger camera rigs with multiple cameras can capture higher quality footage but require advanced software for video editing.
- The growing demand for 4K and HDR videos is boosting the popularity of 360-degree cameras.
- Major social media platforms like Facebook and YouTube support 360-degree content, encouraging users to create and share their videos.
- The market growth is driven by the affordability of 360-degree cameras and their compatibility with portable devices.
- High-quality 360-degree video streaming requires significant bandwidth, which can be up to five times more than traditional 2D videos, potentially slowing adoption.
- Higher resolution in 360-degree videos improves quality but also increases file size, presenting storage challenges.
- In the automotive industry, 360-degree cameras are becoming increasingly popular for providing drivers with a comprehensive view of their surroundings, enhancing safety.
- These cameras offer crucial evidence in the event of accidents, further driving their adoption in vehicles.
- North America held the largest market share, valued at USD 0.4 billion in 2022.
(Source: market.us)
- The global 360-degree camera market is projected to reach approximately USD 8 billion by 2032, up from USD 1.3 billion in 2023.
- The market is expected to grow at a compound annual growth rate (CAGR) of 22.50% between 2023 and 2032.
- North America held the largest market share in 2022.
- In 2022, the North American market was valued at USD 0.4 billion.
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General 360-Degree Camera Statistics
- Usage: 360-degree cameras are widely used across various industries, including entertainment, real estate, automotive, and security. They are popular for creating immersive virtual reality experiences, virtual tours, and panoramic video content. In the automotive industry, they are integrated into vehicles to enhance safety by providing drivers with a comprehensive view of their surroundings.
- Demographics: The primary users of 360-degree cameras include content creators, real estate professionals, automotive companies, and security services. The consumer base is tech-savvy, with a significant presence in North America, Europe, and Asia Pacific. In 2023, North America accounted for approximately 34% of the market share, with strong adoption in industries like real estate and automotive.
- Unit Price: The price of 360-degree cameras varies widely based on features and brand. Consumer models can range from around $100 to $500, while professional-grade cameras with advanced features, such as 8K resolution and superior stabilization, can cost anywhere from $1,000 to $3,000 or more.
- Brands in the Market: Key players in the 360-degree camera market include GoPro (GoPro Max), Insta360 (Insta360 X4), and Kandao (Qoocam 8K). These brands are known for their innovative features, such as high-resolution video, image stabilization, and ease of use. Other notable brands include Ricoh and Samsung, which offer models catering to both consumer and professional users.
Key Players Analysis
Samsung
Samsung has been actively enhancing its presence in the 360-degree camera sector, particularly with its Gear 360 camera models. The latest version of the Gear 360, introduced by Samsung, captures True 4K video, which significantly improves the resolution and quality of the content it can produce. This model also features a more user-friendly design and is compatible with a wide range of devices including Samsung’s Galaxy smartphones and, notably, several iOS devices as well.
Recent developments include the launch of new products like the Samsung Gear 360 that records 4K video and allows live streaming in high-quality resolution to popular platforms like Facebook, YouTube, and Samsung VR. This reflects Samsung’s strategy to not only enhance product capabilities but also expand their ecosystem to include more comprehensive connectivity and usability features.
These innovations indicate Samsung’s commitment to advancing the technology in its 360-degree cameras, aiming to improve user experience and broaden the usability of its cameras for various applications, from general consumer use to professional content creation.
Ricoh
Ricoh has established itself as a key player in the 360-degree camera sector, primarily through its THETA series, which has been widely recognized for pioneering consumer-friendly 360-degree cameras. The Ricoh THETA cameras, starting with the first model in 2013, have been popular for their ease of use, compact design, and ability to capture high-quality spherical images and videos. Ricoh continues to innovate within this sector, most recently launching the THETA X in 2022, which features improved usability, higher resolution, and enhanced connectivity options.
The THETA X represents Ricoh’s commitment to refining its technology for both consumer and professional markets, particularly in sectors like real estate, virtual tours, and social media content creation. Ricoh has not engaged in any major acquisitions or mergers in the 360-degree camera market recently, but its continuous product enhancements and focus on expanding the functionality of the THETA series underscore its ongoing investment in this technology.
GoPro
GoPro, a leading name in the 360 camera sector, has been making strategic moves to maintain its market position and respond to competitive pressures, especially from companies like Insta360. In 2024, GoPro has faced some challenges with delayed product launches, notably pushing the release of its anticipated GoPro Max 2 to late Q4 of 2024. This new model is expected to mark a significant upgrade over its predecessor, the GoPro Max, which was launched back in 2019. The delay in the GoPro Max 2’s release gives Insta360 a temporary edge in the market with its X4 model, currently touted as the best available option in the 360-degree camera segment.
Moreover, GoPro is expanding its product lineup beyond traditional action cameras into new segments like tech-enabled motorcycle helmets, following its acquisition of Forcite Helmet Systems. This move indicates GoPro’s strategic intent to diversify its offerings and integrate its camera technology into various helmet markets. Furthermore, GoPro is reportedly developing new software features for easier editing of 360 footage, utilizing AI to automatically reframe videos for more conventional viewing formats.
These developments reflect GoPro’s ongoing efforts to innovate and adapt in a highly competitive market, focusing not just on enhancing product capabilities but also broadening its market reach through strategic acquisitions and technology integration
Insta360
Insta360, a prominent player in the 360 camera sector, has shown considerable growth and innovation in recent years. Founded in 2014, the company has been recognized for its groundbreaking technologies in the camera industry, including the development of AI-powered gimbals and advancements in 360-degree video capture. Notably, Insta360 ranked third on Fast Company’s 2024 list of the World’s Most Innovative Companies in the Consumer Electronics category, emphasizing its innovative edge in action photography and AI technology integration.
In 2024, Insta360 continued to expand its product line and global reach. The company introduced several new products, including the Insta360 ONE, a 4K 360 camera featuring advanced stabilization and innovative shooting modes like bullet time video. They also launched the Insta360 X4, capable of 8K video capture, enhancing the resolution and quality of 360-degree videos. Insta360’s focus on AI was highlighted with updates to its apps, offering smarter editing capabilities and improved AI subject tracking, which has significantly enhanced user experience.
Furthermore, Insta360 has secured significant funding to fuel its innovations and global expansion plans. In early 2024, the company closed a $30 million funding round, indicating strong investor confidence and enabling further technological developments and market penetration.
These strategic moves—product innovation, market expansion, and investment in technology—underscore Insta360’s commitment to maintaining its leadership and setting new standards within the 360 camera sector.
360fly
360fly, active in the 360 camera sector, has recently closed a $17.8 million Series B funding round with significant contributions from investors like Qualcomm Ventures and Voxx International. This funding aims to bolster their product development and market expansion strategies.
Although detailed updates on new product launches or acquisitions were not highlighted in the latest reports, the company continues to be recognized for its innovative single-lens technology that simplifies capturing and sharing 360-degree videos. This technology positions 360fly as a notable player in the evolving market of immersive video capture.
LG Electronics
LG Electronics has been active in enhancing its market position through strategic acquisitions and a focus on integrating advanced technologies across its product lines. In July 2024, LG acquired an 80% stake in Athom, a leader in smart home platforms, signaling a strong move towards creating AI-enabled intelligent living spaces. This acquisition is part of LG’s broader strategy to integrate AI across its various offerings, improving user experiences by making homes smarter and more responsive to resident needs.
Moreover, LG’s presence at CES 2024 highlighted its commitment to innovation, particularly in smart life solutions. The company showcased advanced product lines, including a new transparent and wireless 4K OLED TV, emphasizing its leadership in display technology and smart home solutions. This event marked LG’s forward-thinking approach to both consumer electronics and integrated home systems, showcasing their drive towards a future-oriented business model
Nikon
Nikon, traditionally known for its still cameras, has recently made significant strides in the 360 and cinema camera sectors through strategic acquisitions and product developments. In 2024, Nikon acquired the American company RED Digital Cinema, a leader in high-resolution cinema cameras and imaging technology. This acquisition marks Nikon’s serious entry into the professional digital cinema camera market, aiming to combine Nikon’s optical expertise and RED’s cutting-edge video technology to develop new, innovative products.
Following the acquisition, Nikon is set on expanding its presence in the cinema camera domain, indicating plans to integrate RED’s video compression technology and high-resolution capabilities into its product line. This move could potentially lead to Nikon offering more specialized products tailored for both cinema and possibly the emerging 360 camera market.
Overall, Nikon’s strategic acquisition of RED signifies its commitment to becoming a formidable player in the professional video production industry, promising an exciting future for filmmakers and content creators looking for high-quality camera solutions.
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Best 360 Degree Camera to Buy
#1. Rylo 360
Product Overview
- The Rylo 360 is a compact, dual-lens camera that captures 360-degree videos and photos.
- It was developed by Rylo Inc., a company known for innovation in camera technology.
Key Features
- 360-Degree Capture: Records in full 360 degrees using dual 208-degree wide-angle lenses.
- Resolution: Offers 5.8K resolution for videos and high-quality still images.
- Image Stabilization: Advanced stabilization technology for smooth footage, reducing camera shake.
- Compact Design: Small, lightweight, and easy to carry, making it suitable for adventure and travel photography.
- Mobile App Integration: Comes with a user-friendly app for editing, which allows users to control the camera, edit videos, and share content easily.
#2. GoPro Max
Product Overview
- Type: The GoPro Max is a versatile action camera designed for capturing 360-degree videos and traditional GoPro-style videos.
- Target Market: Aimed at adventure enthusiasts, vloggers, and content creators seeking immersive footage and high-quality action shots.
- Design: Robust and waterproof, built to withstand extreme environments and conditions.
Key Features
- 360-Degree Capture: Dual lenses allow for full 360-degree video recording at 5.6K resolution, providing immersive and detailed footage.
- Single-Lens Mode: Can also function as a single-lens HERO camera, offering high-quality traditional video and photo capture.
- Max HyperSmooth: Advanced image stabilization technology ensures smooth, stable footage across various activities.
- Max TimeWarp: Allows for time-lapse videos in 360-degree format, adding a dynamic and creative aspect to time-lapse photography.
- PowerPano: Captures panoramic shots without distortion, ideal for landscapes and group photos.
- Waterproof Design: Usable underwater up to 16 feet (5 meters), suitable for aquatic adventures without needing an additional housing.
- Touch Screen: Features an intuitive touch screen for easy settings adjustments and playback.
- Voice Control: Hands-free operation with voice commands, enhancing ease of use during activities.
- Digital Lenses: Offers multiple digital lens options for different perspectives, including Narrow, Linear, Wide, and Max SuperView.
- Live Streaming: Capable of live streaming in 1080p, making it suitable for social media and real-time audience engagement.
- Built-in Mounting: Comes with built-in folding mounting fingers for quick and easy attachment to a variety of accessories and mounts.
- 360-Degree Audio: Six microphones capture realistic 360-degree audio, enriching the overall video experience.
- Reframe: With the GoPro app, users can easily reframe 360-degree footage into traditional video formats, offering post-shooting creativity.
#3. Insta360 One RS
Product Overview
- Type: The Insta360 One RS is a modular action camera known for its versatility and high-quality imaging capabilities.
- Target Market: Designed for content creators, adventure enthusiasts, and professionals seeking flexibility and performance in various filming scenarios.
- Modularity: Unique modular design allows users to switch between different lens modules for various shooting needs.
Key Features
- Interchangeable Lenses: Features a range of interchangeable lens modules, including a 360-degree lens, a 4K wide-angle lens, and a 1-inch wide-angle lens co-engineered with Leica.
- Resolution and Frame Rate: Offers up to 6K video capture with the 360-degree lens and up to 5.3K with the 4K wide-angle module. High frame rates for smooth slow-motion footage.
- FlowState Stabilization: Advanced stabilization technology, FlowState, delivers gimbal-like smoothness without the need for external stabilizers.
- Waterproof Design: Core body is waterproof, and additional lens guards are available for underwater shooting.
- Voice Control: Allows for hands-free control, enhancing usability during action-packed activities.
- Active HDR Mode: Active HDR mode in the 4K wide-angle module helps in capturing natural lighting and color in dynamic scenes.
- Bullet Time Effect: Unique bullet time feature creates dramatic slow-motion effects circling the subject.
- Invisible Selfie Stick: The 360-degree module makes the selfie stick invisible in videos and photos, creating a flying camera effect.
- Quick Editing Software: Insta360’s app provides powerful, user-friendly editing tools, enabling quick and creative edits.
- MultiView Feature: MultiView allows users to record in two different angles simultaneously, ideal for vlogging and reaction shots.
- Color Plus Technology: Automatically enhances colors and lighting in videos for vibrant and lifelike results.
- Point to Track and Deep Track: Advanced tracking technologies keep subjects in focus even during fast-paced action.
- Rugged Build: Durable design to withstand challenging environments and conditions.
#4. Trisio Lite 2
Product Overview
- Type: The Trisio Lite 2 is a specialized 360-degree camera designed primarily for virtual tour creation and real estate photography.
- Target Market: Aimed at real estate professionals, interior designers, and virtual tour creators seeking high-quality, easy-to-use 360-degree imaging solutions.
- Design: Compact and portable with a focus on simplicity and efficiency in capturing high-resolution panoramic images.
Key Features
- Single-Lens Panoramic Capture: Features a single lens capable of capturing 8K panoramic images, simplifying the process of 360-degree photography.
- High Resolution: Offers high-resolution image capture, ensuring detailed and clear panoramic shots ideal for professional use.
- HDR Imaging: Supports High Dynamic Range (HDR) imaging, enhancing photo quality in varying lighting conditions.
- Easy Operation: Designed for ease of use with straightforward operation, making it accessible even for those new to 360-degree photography.
- Portable Design: Its small size and light weight make it highly portable and suitable for on-the-go shooting scenarios.
- Automated Stitching Software: Comes with software that automatically stitches images together, reducing post-processing time and effort.
- Remote Control: Can be operated remotely via a smartphone app, allowing for flexibility in shooting and convenience in capturing images.
- Virtual Tour Creation: Specifically tailored for creating high-quality virtual tours, with compatibility with various virtual tour software.
- Long Battery Life: Equipped with a long-lasting battery, suitable for extended shooting sessions.
- Storage: Supports external storage options, ensuring ample space for high-resolution images.
- Wi-Fi Connectivity: Includes Wi-Fi functionality for easy transfer of images and remote operation.
#5. Insta360 One RS
Product Overview
- Type: The Insta360 One RS is an innovative, modular action camera designed to cater to a wide range of filming needs.
- Target Market: Aimed at adventure enthusiasts, vloggers, and professional content creators who require flexibility and high-quality output.
- Modularity: Characterized by its unique modular design, allowing users to switch between different camera modules for varied shooting experiences.
Key Features
- Interchangeable Lens Modules: Features several lens modules, including a standard 4K Boost Lens, a 1-Inch Wide Angle Lens co-engineered with Leica, and a 360-degree lens for panoramic shots.
- 4K Boost Lens: Offers up to 4K 60fps video recording, enhanced with FlowState stabilization for smooth footage.
- 1-Inch Wide Angle Lens: Delivers superior image quality with a larger sensor, co-developed with Leica, ideal for low-light environments and detailed imagery.
- 360-Degree Lens: Captures immersive 360-degree footage with a 5.7K resolution, suitable for VR content and panoramic shots.
- FlowState Stabilization: Advanced stabilization technology ensures steady and smooth video, even in action-packed scenarios.
- Active HDR Mode: Active HDR mode helps in balancing highlights and shadows in dynamic environments, particularly with the 4K Boost Lens.
- Rugged and Waterproof: The core unit is water-resistant, and with the right lens module and case, it can be used for underwater filming.
- AI Editing Capabilities: Leveraging AI, the Insta360 app offers quick and smart editing options, including subject tracking and automatic highlight reels.
- Point to Track and Deep Track 2.0: Sophisticated subject-tracking technologies keep the focus on the moving subjects effortlessly.
- Quick Reader Option: Features a fast transfer option to quickly offload footage to phones or other devices.
- Versatile Mounting and Accessories: Compatible with a wide range of mounts and accessories, enhancing its utility in various shooting scenarios.
- Invisible Selfie Stick Mode: When using the 360-degree lens, the selfie stick becomes invisible in the final footage, creating a unique floating camera effect.
- Voice Control: Offers voice command functionality for hands-free control during activities.
Conclusion
As given in the above 360 Camera Statistics, these are the recent technology-based cameras and provide a different approach to photography and video making. Every 360 Camera comes with two lenses over 180° that record from both sides providing wider images in a single frame. These cameras provide high resolution, low light performance in high dynamic range.
These cameras are not only considered to be CCTV cameras but, also a tool for the immense experience of video making and photography. If you are an influencer, or creator on a digital platform you must give it a try!
